Amara Stovall Finds Success As a CEO of Tomorrow


Amara Stovall is an eight-grade student at Wright Middle School and student writer at Simpson Street Free Press. Amara has launched a business intended to change the lives of survivors affected by police brutality. Her business dream is now a reality.

At the age of 13, Amara Stovall joined a High School program called CEOs of Tomorrow. The program helps students create businesses that solve social issues. She was able to be in the program with a little help from her grandmother.

“Since I was ten, my grandma always knew I wanted to have my own business,” she said. I asked Amara what made her want to become an entrepreneur at such an early age.

“I do not like to be told what to do. I am my own boss,” said Amara. Her and her grandma told her story to the program leaders, and they knew she had what it takes to be an exceptional entrepreneur.

CEOs of Tomorrow made the right choice. She is the only middle schooler in a high school program. And she is excelling. In fact, Amara Stovall’s business already makes a profit. Amara’s business is called “Don’t Profile.” Don’t Profile focuses on survivors who have been through the pain and loss of police brutality. Part of her profit gets donated to various organizations, like the Black Lives Matter Movement. So far, she created two products: a black hoodie that says “Don’t Profile me because of my Hoodie” on the front and the back, and a royal blue t-shirt that says “Real People” on the front with hand cuffs, and family members on the back.

“Starting next year in February, I will have a total of four products launched,” Amara said with excitement.

After a ten-week long CEOs of Tomorrow program, she presented her business at the “pitch & launch” event, where she sold her apparel. At the end of the event, she made about $300 and publicly announced that 10 percent of her profit will go towards The Black Lives Matter Movement. A few weeks ago, after the event, she was asked by the founder & CEO of Tomorrow, Dr. Roxie Hentz to be in a planned business incubator, along with a few other students in her class.

CEOs of Tomorrow ‘s motto is “Inspiring Kids Ideas for Better Community,” and she wants to continue to live by that motto.

Amara would also like to thank everyone that made her dream possible, including her grandmother, Dr. Hentz, and her fellow CEOs of Tomorrow. As Amara put it: “It was a long hard process, but we got through it together!”

If you are interested in buying and supporting her business, contact: dontprofile@gmail.com.

I enjoy your work ethic and dedication. What you are doing is so inspiring towards others and me. Seeing you reach this success is incredible! Keep up the hard work. – LeilaniJames C Wright middle school (2019-03-06 18:42)
This article is truly inspiring. I hope that many younger children can read this and aim high for success, such as you have. I cannot wait to see where this business takes you! – Abby ComerfordWright Middle School (2019-03-06 18:43)
This work is incredible! I love how you combine your passions for social justice and entrepreneurship through the products you create. I hope this business goes far into the future, keep up the amazing work! – Virginia QuachWest High School (2019-03-07 16:30)
This work is incredible! I love how you combine your passions for social justice and entrepreneurship through the products you create. I hope this business goes far into the future, keep up the amazing work! – Virginia QuachWest High School (2019-03-07 16:30)
I find it amazing that you have already established yourself and your business at such a young age. I trust that others will hear your story and be inspired to turn their dreams into a reality like you did! – Leila FletcherWest High School (2019-03-07 16:36)
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