In the 1950s, the company Procter & Gamble wanted to design a chip that
did not break, had flavor and had a new shape. After nearly a century, Pringles has generated popularity around the world and is one of the best chips out there.
A chemist named Fredric Baur created the design of the Pringle, which was
saddle-like and stackable, and made a vacuum-sealed tube that was able to maintain and freshen the chip. Although these attributes were good, when it was released in the 1960s, consumers complained about the bland taste and were waiting for their downfall in the 70s according to the New York Times. Due to this, P&G hired Alexander Liepa to improve the recipe instead, and the flavor received praise. This praise was shown when the 1976 Pringles patent credited Liepa as the creator of Pringles instead of Baur. The patent described Pringles as “a potato chip product and technique in which a dough is produced from dried, boiled potatoes and water then fried.”
The name “Pringles” is still a mystery, according to The Atlantic. There are many theories on how it was created. One theory is, a man named Mark Pringle filed a patent titled “Method and Apparatus for Processing Potatoes” in early March 1937. P&G credited Mark for this innovation for enhancing dehydrated processed potatoes. Another theory is that two Procter advertising employees might have liked the name after driving on Pringle Drive in Finneytown, north of Cincinnati Ohio. The name may have also just been chosen from a Cincinnati phone book randomly just because of its intriguing tone.
In the 1980s, a campaign called “Fever for the Flavor of Pringles” started after
The flavor changed. Eventually, in the late 1990s, Pringles became P&G’s largest brand, generating $1 billion. By 2011, it became one of the world’s most popular snack brands having 2.2% of the market share. In April 2011, Pringles announced they would be selling their brand to Diamond Foods. This deal was later canceled in February 2012 due to account concerns. Later in that same month, Kellogg purchased Pringles for $2.695 billion. This tripled Kellogg’s business and made them the second-largest snack company later that year.
For decades, Pringles has been debated whether it is a potato chip.
When the chip first came out it was originally named “Pringles Newfangled Potato Chips.” Other snack corporations objected to the name and in 1975, the FDA said Pringles were allowed to continue calling it a potato chip, but they had to add a disclaimer. Pringles instead opted to rename them “crisps.” This debate stopped for a while until it resurfaced in 2007 when Britain wanted to tax Pringles. There is a 17.5% tax on any product that is “wholly” or “substantially” from potatoes in Britain. Pringles wanted to avoid the tax so their lawyers argued that they were not technically potato chips. After a long debate between Britain and Pringles, the British Supreme Court ruled Pringles to be known as potato chips which forced them to pay $160 million in taxes.
Pringles is one of the most popular snacks in the world and has generated
popularity over the last few decades. It is in the top three best-selling potato chip brands in the world, according to Statista. The chip is sold in more than 140 countries and sold in numerous flavors. Its shape, flavor, and texture are the traits that make Pringles unique from other chips.